A startup retailer born
during Covid

Benni is a modern startup founded during Covid to deliver the most comfortable reusable mask on the market, geared toward everyday people trying to stay active during a pandemic.

Assisting a small, nimble team, I collaborated with all functions to create a wide assortment of content. Projects ranged from packaging copy, blog posts, web storytelling, SEO editing, social posts, brand voice development, and more.

Welcome booklet & care instructions

Included with every purchase, the Benni welcome booklet communicates key product information to ensure your mask has a long, happy life.

Selected content

Social strategy documentation

Internal reference guide for social media. To view the document in full, click here.